MAINE MARITIME ACADEMY STRATEGIC PLAN

 

VISION AND MISSION

 

 

 

 

VISION

 

 

Maine Maritime Academy is a career-oriented college that strives to continue to be the globally recognized leader in providing the highest quality maritime, engineering, engineering technology, marine science and logistics education with facilities and laboratories that are at the leading edge of technological innovation.

 

 

 

MISSION

 

 

Maine Maritime Academy is an international leader in providing an educational environment that stimulates intellectual curiosity, fosters professional competence, encourages rigorous self-discipline and develops leadership potential through both curricular and co-curricular education. The Academy focuses primarily on marine related programs and prepares graduates for life-long learning and leadership in a global economy while striving for professional placement for every graduate. Maine Maritime Academy will maintain a talented and experienced faculty, facilities that support high achievement and a continuing commitment to excellence.

 

 

STRATEGIC GOALS

 

 

When Maine Maritime Academy’s vision and mission are overlaid on the strategic environment in which it operates, a clearly defined set of goals emerges:  

 

Goal 1: Attract, enroll, and maintain a diversified and optimally sized student body while striving to continue a strong academic profile.

 

Coordinated by: Dean of Student Services and Enrollment Management

 

 

Measurable objective (1A):  Over the next three to five years, grow to 800 full time undergraduate students with optimum enrollment in all majors (Director of Admissions). 

 

Implementation

Strategies:     

Continue efforts to increase the scholarship endowment to a level that will allow the Academy to use financial aid in the most effective way to ensure that every qualified student, regardless of financial means, can attend if they so desire, as well as to inspire students with outstanding academic achievement, regardless of financial need or background, to apply and enroll.

 

Systematically review each undergraduate program (major) for relevancy, career opportunities, effectiveness, viability, and popularity among prospective students.

 

Develop articulation and/or exchange agreements with the Community College system for coordinating transfers of academic credit as a new student feeder system.

 

Effectively utilize every unique asset of the Academy (Discovery Voyage program, ATM remote classroom broadcasting, waterfront, training ship, boats, simulators, etc.) to publicize and promote the Academy to the widest possible market.

 

Ensure that there are adequate resources to provide the most effective recruitment program possible in terms of staffing, quality promotional literature, web pages, travel, etc.

 

Strengthen recruitment efforts through an increased level of faculty, staff and alumni involvement and by enhancing, prioritizing and reviewing the effectiveness of all recruiting initiatives.

 

Key Performance

Indicators:     

Scholarship endowment continues to be a major component of current and future capital fund raising initiatives

 

Increase in overall enrollment, as well as diversification and specific undergraduate major target, is achieved

 

Periodic program evaluation is established, including an analysis of cost and benefits, which reviews all undergraduate majors by the fall of 2007

 

At least one new program that uniquely connects Maine’s young people to our shipping, marine science, and/or logistics academic programs is developed

 

 

Expanded faculty, staff and alumni participation in recruitment efforts

 

Assess success of each recruitment strategy and focus on most effective ones

 

 

 

Measurable objective (1B): Achieve and maintain consistent enrollment in graduate and advanced study offerings so as to offset the direct costs of running the graduate program with a long term goal of financial stability for the Loeb-Sullivan School through independent auxiliary revenue streams (Associate Dean of the Loeb-Sullivan School, Development Director and President).

 

Implementation

Strategies:       

Institutional collaboration with key foreign universities subject to approval from accreditation agencies

 

Promotion of 4+1 program option among U.S. maritime colleges

 

Web-based marketing of the graduate offerings

 

Alumni involvement in recruitment and promotion

 

Establishment of graduate scholarships and work-on campus option for graduate students

 

Strengthen the graduate faculty in key areas by recruiting Distinguished Professors

 

Off-campus delivery of graduate school offerings through suitable distance education options

 

Key Performance

Indicators:

        Establish an implementation plan by Summer, 2004, subject to NEASC approval

 

      Successful recruitment of U.S. maritime academy graduates

 

      Establish a professional web-site followed by a marketing plan Spring, 2004

     

Create alumni database and advisory board for contacts, recruitment and promotion

 

Scholarship fund established

 

Hire distinguished senior professor on part-time basis by Summer, 2004

 

Distance education delivery options in place within three years

 

 

Goal 2: Excel in the practical application of advanced teaching methods and provide students with the best educational technologies, training platforms, classrooms and laboratories.

           

            Coordinated by: Dean of Academic Affairs

 

Measurable objective (2A): Over the next three to five years, increase the support for standard classroom lecture and laboratory activities to incorporate the newest learning technology and support where appropriate (Director of Information Services/Associate Dean of Academic Affairs).

 

Implementation

Strategies:

Continue to upgrade all classrooms (2 to 3 per year) for the use of computer projection, wireless internet connections and other state-of-the-art visual aid technology

 

Replace bridge simulator

 

Increase faculty development opportunities and participation for development of advanced teaching methods

 

Incorporate and expand, where necessary, student academic/tutoring assistance programs to complement classroom and laboratory experiences

 

Provide increased technical support for laboratory and classroom activities

 

Ensure that every classroom provides a comfortable and appropriate learning environment

 

Develop asynchronous distance learning courses and hybrid (synchronous and asynchronous) courses to supplement the standard on-campus class schedule

 

Key Performance

Indicators:

Within three years, all on-campus classrooms and labs will be equipped for the appropriate technology

 

T. V. State of Maine classrooms will be upgraded to same standards as shore side classrooms

 

100% of faculty will actively pursue and participate in content development by attending workshops, conferences and other activities to become familiar with the latest in teaching methodologies and technologies

 

Within two years, the AV support department will be replaced by a combination of technical hardware and software support for classroom computers and projection, etc.

 

All students will actively utilize e-mail and Blackboard systems for official communications between themselves, instructors and various administrative offices

 

Within one year, student support for computer setup and troubleshooting will be available through the IS department

 

Measurable Objective (2B): Increase faculty effectiveness in utilizing the newest distance education teaching technology (Dean of Academics).

 

Implementation

Strategies:

                        Rotate distance education teaching assignments

 

                        Provide training to assist faculty with the technology

                       

Assure that several courses per semester are offered through Web-based technologies

 

Key Performance

Measures:

Number of faculty utilizing/participating in delivery of distance education courses

 

 

Goal 3: Attract and retain highly qualified, dedicated staff and faculty that are skilled practitioners.         

 

Coordinated by: President

 

Measurable Objective (3A): Over the next five years, the number of faculty with terminal degrees, top U.S. Coast Guard licenses, and/or other professional certifications, such as Professional Engineering licenses, etc., will increase by 20% (Dean of Academic Affairs).

 

 

Implementation

Strategies:

Develop a means of attracting qualified faculty in highly competitive fields.

 

Provide transitional housing for new faculty

 

Increase opportunities and requirements for faculty to maintain currency with industry and/or academic standards through an active professional development program and scholarship requirements for retention and promotion

 

Encourage academic and industrial achievement by our faculty as demonstrated through publications, awards, and community service appointments

 

Develop an award system for faculty teaching excellence as judged by peers and students

 

Key Performance

Indicators:

All associate and full professor level faculty will demonstrate appropriate scholarship as required in the policy for retention and promotion

 

Number of faculty with terminal degrees and/or professional licenses      increases by 20%

 

 

Measurable Objective (3B): Opportunities for staff development and training will be enhanced (Vice President of Administration and Finance).

 

Implementation

Strategies:

Ensure that each vice president, dean, and manager/supervisor sees staff development as a significant component of his/her responsibilities

 

Stress the importance of staff development and growth

 

Encourage academic department chairs and administrative supervisors to participate in management development programs

 

Recognize the significant staff development opportunities provided through the employee tuition program

 

Investigate the possibility of sabbatical leaves for administrators

 

Encourage staff, faculty and administrators to collaborate with and assist state and local government and non-profit organizations

 

Key Performance

Indicators:

                        Number of employees participating in staff development programs

 

 

 

 

Goal 4: Maintain Maine Maritime Academy’s campus and other properties as high quality, desirable living and learning areas.

 

Coordinated by: Executive Director of Planning, Compliance and Facilities Operations

 

 

Measurable Objective (4A): Develop and maintain a facilities master plan consistent with our mission and other strategic goals (Director of Public Works).

 

 

Implementation

Strategies:

Engage planning professionals to develop the master plan in consultation with the Facilities Committee and other appropriate campus representatives

 

Work in conjunction with the campus master plan and the Town of Castine on mutual planning issues, including land use, conservation, parking, housing and zoning issues

 

Key Performance

Objectives:

Presentation of a formal plan to the campus community and the Town of Castine, including acceptance by the board of trustees

 

Measurable Objective (4B): Assure that policies and procedures are observed to ensure optimal use of grounds and facilities (Director of Public Works).

 

Implementation

Strategies:

Evaluate scheduling and assignment policies to ensure the best possible use of facilities

 

Re-name the Department of Public Works to the Office of Facilities Management and provide such office with the authority to coordinate space and grounds utilization on a campus-wide basis

 

Key Performance

Measures:

                        Improvement in space and grounds utilization

 

                        List of items accomplished from the master plan

 

Measurable Objective (4C): Develop a review process to ensure that teaching, learning, and meeting spaces receive appropriate and timely updates to both electronic equipment and its supporting infrastructure (Dean of Academic Affairs).

Implementation

Strategies:

                        Periodic survey of facilities

 

Key Performance

Measures:

                        Plan is developed to update facilities as needed, resources permitting

 

 

Measurable Objective (4D): Complete enhancement of residence hall offerings (Director of Public Works).

 

Implementation

Strategies:

                        Finish phased upgrade of Curtis Hall

 

                        Investigate opportunities for expanding student housing

Key Performance

Measures:

                        Curtis Hall renovation is completed

 

                        New student housing project is initiated

 

 

Measurable Objective (4E): Develop a preventative maintenance funding plan that addresses the construction, improvement and maintenance of the campus, as well as the staffing, of the Facilities Department (Executive Director of Institutional Advancement and Executive Director of Planning, Compliance and Facilities Operations).

 

Implementation

Strategies:

Upon completion of the master plan, develop costing models for each of the major components of the master plan

 

Consistent with the master plan, develop resource models for fund-raising, potential borrowings, and institutional capital and operating budgets

 

Undertake fund raising, borrowing, and budget development in a manner consistent with facility priorities and within reasonable fiscal means

 

Seek additional funding from state and private sources to finance construction of additional and/or improved space for classrooms and student housing

 

Key Performance

Measures:

                        Measurable progress in the development of the funding plan

 

Measurable progress in accomplishing fund-raising, borrowing, and budget implementation to support the master plan priorities

 

 

Goal 5:  Foster leadership development programs for all full-time undergraduate students.

 

Coordinated by: Dean of Academic Affairs/Commandant/Dean of Student Services

 

 

Measurable Objective (5A): Improve to 100% opportunities for student participation in leadership development training programs by requiring participation in at least one leadership activity while at MMA which could include active participation in Regimental Preparatory Training, personal development courses, orientation leader, resident assistants, student government, clubs or varsity sports, and/or community service programs (Dean of Student Affairs).

 

Implementation

Strategies:

                        Encourage participation in Regimental programs

 

                        Encourage participation in Students in Free Enterprise (SIFE) program

 

Re-develop leadership curriculum within the personal development framework

 

Incorporate the leadership program’s importance in to our admission message

 

Develop a leadership brochure which highlights successful MMA graduates in leadership roles

Connect the importance of leadership training and career opportunities

 

Key Performance

Measures:

                        Leadership training is an integral part of life and academics at MMA

 

Measurable Objective (5B): Create an image and reputation for leadership development and training within the Regiment that increases the non-licensed program participation by 10% annually (Commandant/Dean of Student Affairs).

 

 

Implementation

Strategies:

                        Emphasize professionalism and respect within the fabric of the Regiment

 

Work to allow elective credit for Regimental participation and/ or personal development leadership course work

 

Establish a Regimental Advisory Committee

                       

 

Key Performance

Indicators:

                        Growth in leadership program participation

 

 

Measurable Objective (5C): Gain National recognition for the leadership training program at MMA (Commandant/Dean of Student Affairs).

 

Implementation

Strategies:

Create a leadership forum within MMA consisting of two regimental students, two non-regimental students, two faculty, and two staff members whose purpose is to develop ideas and focus on national recognition for the MMA leadership program

 

Have both regimental and non-regimental students attend the USMA Ethics Conference and USNA Leadership Conference each year.

 

Publish papers on leadership and ethics within the maritime industry or other subject pertinent to course of study at MMA

 

Key Performance

Measures:

                        MMA leadership program is nationally recognized

 

 

 

 

Goal 6: Maintain financial stability and remain affordable for all students.

 

                        Coordinated by: Vice President of Administration and Finance

 

 

Measurable Objective (6A): Establish a system of cost to benefit analysis for all academic and institutional programs (Vice President of Administration and Finance and Academic Dean).

 

 

 

Implementation

Strategies:

                        Allocate all indirect costs to appropriate academic programs

 

Key Performance

Indicators:

                        Realization/understanding of the full cost per student per major

 

 

Measurable Objective (6B): Formalize process that will assure that scarce resources are allocated to the highest priority purposes and long range strategic goals (Vice President of Administration and Finance).

 

Implementation

Strategies:

Executive Committee determines, with Board input, appropriate funding priorities

                       

Key Performance

Indicators:

                        Discretionary funding is allocated using established priorities

 

 

Measurable Objective (6C): Increase efforts to acquire fully appropriate funding in the state budget process including recognition of the need for technology, equipment replacement funds, space for housing and programs, adequate facilities maintenance, and supporting infrastructure (Vice President of Administration and Finance).

 

Implementation

Strategies:

                        Initiate bond request each biennium

 

                        Organize program to positively influence State budget process

 

Key Performance

Measures:

Growth in State support at least equal to the level of other higher education entities

 

Measurable Objective (6D): Increase the percentage of total revenue that is derived from sources other than tuition, fees and/or state appropriations by seeking additional annual giving, estate planning, Federal funding, contracts, distance or continuing education programs, grants and additional tuition endowments. (Director of Development)

 

 

 

Implementation

Strategies:

                        Initiate specific campaign for endowed funds earmarked for plant renewal

 

Key Performance

Measures:

                        Plant renewal endowment fund is established

 

 

Goal 7: Foster a mutually supportive and cooperative environment within the academic community.

 

                        Coordinated by: President

 

Measurable Objective (7A): Promote an academic culture where all students feel respected by their faculty and peers, empowered to inquire and act, and challenged by themselves and others (Dean of Academic Affairs/Dean of Student Life).

 

Implementation

Strategies:

Develop opportunities for dialogue (at least one general meeting per term) between the administration, staff, faculty and students

 

Key Performance

Measures:

                        Meeting is well publicized and conducted with mandatory attendance

 

 

Measurable Objective (7B): Foster a sense of unity and tradition throughout the campus (President/Dean of Academic Affairs/Dean of Student Life).

 

Implementation

Strategies:

                        Naming opportunities are utilized to full advantage

 

                        Events are developed and held to enhance unity and tradition

                       

Develop additional display areas on campus to highlight and/or recognize faculty and student accomplishments

 

Key Performance

Measures:

                        Number of additional programs developed

 

 

Measurable Objective (7C): Continue the management practice of weekly Executive Committee discussions to ensure that managers have appropriate autonomy, responsibility, and accountability (President/Executive Committee).

 

 

Implementation

Strategies:

Conduct weekly meetings and periodically invite additional faculty and/or staff members

 

Key Performance

Measures:

                        Meetings are conducted as scheduled

 

 

Measurable Objective (7D): Create an atmosphere of openness, communication, trust, and respect between supervisors, employees, faculty, students and administrators (President).

 

 

Implementation

Strategies:

Develop a ‘President’s Letter’ to regularly communicate campus news and/or information discussed through weekly Executive Committee meetings

 

Continue to have an “open door’ policy through President’s and/or Dean’s offices

 

Develop a method of communicating Faculty chair meeting information

 

Key Performance

Measures:

            Meetings are conducted and publicized

 

 

Goal 8: Keep pace with evolving industrial and educational trends and their potential impact on Maine Maritime Academy.

 

                                    Coordinated by: Dean of Academic Affairs

 

 

Measurable Objective (8A): Strengthen Industrial Advisory Committee membership and solicit active participation in current trend analysis and curriculum evaluation.

 

 

Implementation

Strategies:

Review entire structure of Industrial Advisory Committee system, develop procedures and rules governing purpose and guidelines, and re-evaluate membership to maximize benefits emanating from IACs

 

Key Performance

Indicators:

                        Adoption of governance document for IAC

 

                        Membership and participation is reviewed and updated

 

 

Measurable Objective (8B): Improve information gathering to ensure that programs remain relevant.

 

Implementation

Strategies:

                        Re-activate Evaluation and Planning Committee meetings

                       

Ensure that all meaningful data necessary for the Academy-wide Outcomes Assessment process is gathered and disseminated

 

Key Performance

Measures:

                        Outcomes assessment data is utilized for continuous program improvement

 

 

Measurable Objective (8C): Circulate faculty into/through industrial/shipping assignments to help keep current.

 

Implementation

Strategies:

Utilize MMA Alumni Board to help keep pace with evolving trends

 

Facilitate faculty exchange programs with industry and other relevant colleges

 

Key Performance

Measures:

                        Number of opportunities created and taken advantage of

 

 

Measurable Objective (8D): Effectively utilize state of the art technology to deliver and receive curriculum/courses to/from remote locations/clients.

 

 

Implementation

Strategies:

Offer one or more distance education courses to faculty as a distance education opportunity

 

Encourage faculty participation in distance education delivery technologies

 

Key Performance

Measures:

Measurable improvement in number of courses offered/taken as well as in student learning outcomes as assessed through outcomes assessment process